Know What
Your Business
Is Worth.
Professional Small Business Valuation, Built by M&A Advisors
Plan a sale, a retirement, or your next move on real numbers, not a guess.
Trusted by business owners across the United States and beyond.
Years of M&A advisory experience
Businesses served every year
Confidential process
Why Business Owners Choose DealCoach
Most small business owners will never sell their business. Not because they did not want to, but because they were not prepared.
Benchmarking & Strategy
See how your business performs against industry peers. Use DealCoach to find the levers that drive value.
Buying or Selling
A professional valuation means you never overprice or underprice your business. Know your number before you go to market.
Retirement Planning
Your business is probably your biggest asset. Make sure it is ready to sell when you are.
Protecting Your Family
Life is unpredictable. A current valuation keeps your succession plan and buy-sell agreement accurate.
Why Most Owners Get This Wrong
of business owners have never had a valuation of their company, let alone one done in the past year.
of owners say their identity is deeply tied to their business.
would accept an unsolicited offer without getting a valuation first.
Owners build something they care about for decades. Then they make the biggest financial decision of their life with no number, no plan, and one buyer at the table. There's a better way.
Source: Cornerstone's 2025 National Study on Selling Your Business. cornerstone-business.com/research-report
Most owners only sell once.
Buyers do this for a living.
Private equity firms review thousands of companies a year and close on a handful. Strategic acquirers have been doing this for decades. By the time a buyer reaches out to you, they've already done the math. A DealCoach valuation puts you on equal footing before the conversation starts.
- Analyst-prepared, not software-generated
- Built on current buyer behavior and real transaction data
- Delivered in two to four weeks, starting at $500
Our Services
Estimate of Value (EOV)
A professional opinion of what your company would sell for in today's market. The EOV is your scorecard. Track your performance and monitor value over time.
Business & Market Analysis (BAMA)
Everything in the EOV, plus a full salability assessment and industry benchmarking. We pinpoint where you are doing well and show you where to improve.
Full Advisory Support
From valuation through close, DealCoach's advisors guide you through every step of the process, from go-to-market strategy to negotiation and closing.
Built by M&A Advisors. For Business Owners.
DealCoach is a small business valuation and M&A advisory service founded by Scott Bushkie and Dan Hansher of Cornerstone Business Services. We work with owners across the United States who want a professional view of what their company is worth before they sell, retire, or plan their next move. EOVs start at $500. Every valuation includes human review by a real M&A analyst.
Scott Bushkie
Founder, Cornerstone Business Services
Scott Bushkie founded Cornerstone Business Services in 2001 to give lower middle market owners a real chance at selling their business. 25 years later, Cornerstone's five-year average close rate sits at about 85%. Scott has personally advised on more than 250 transactions, appeared as a guest expert on CNBC and in The New York Times, and authored the book Finish Strong. He started DealCoach because he kept turning away small business owners who needed real M&A advice but didn't fit the fee structure of a traditional firm. Now they don't have to go it alone.
Dan Hansher
Co-Founder and Managing Director, DealCoach
Dan Hansher is Co-Founder and Managing Director of DealCoach. He leads the product, methodology, and analyst team behind every EOV and BAMA. His background combines M&A advisory work with corporate operator experience, including leading marketing at a $900 million global adhesive distributor and directing a 22-brand integration following a $2 billion strategic acquisition. He holds an MBA from the University of Wisconsin-Whitewater.
Is Now the
Right Time
to Sell?
Take our 10-question exit readiness quiz and find out where you stand. It only takes 3 minutes, and you'll get a personalized assessment right away.
Take the Free QuizResources & Insights
M&A education from DealCoach's advisors.
The DealCoach Valuation Process: What to Expect From EOV & BAMA
Never been through a valuation before? This step-by-step guide explains what happens when you request an EOV or BAMA, what information you’ll provide, how we analyze your business, and what you’ll walk away with.
Estimate the Value of Your Business: EOV vs. BAMA Guide
Most owners track revenue and profit, but still guess what their business is worth. This guide explains how market value is actually determined, what drives multiples, and when an EOV (business valuation) or BAMA (valuation + benchmarking + action steps) is the smartest next move.
What Makes DealCoach Different: Business Valuation You Can Use
Owners typically choose between cheap automated valuation tools and expensive certified appraisals. This article explains where DealCoach fits, how our EOV and BAMA approach valuation differently, and why clarity beats guesswork when your business is your largest asset.